Bruce Schneier, one of the best writers on security, has published a special edition of his e-zine Counterpane, asking for feedback on the draft of an essay he is writing.
In the middle of his ideas Schneier publishes two interesting lists:
People exaggerate risks that are:
- Spectacular
- Rare
- Personified
- Beyond their control, or externally imposed
- Talked about
- Intentional or man-made
- Immediate
- Sudden
- Affecting them personally
- New and unfamiliar
- Uncertain
- Directed against their children
- Morally offensive
- Entirely without redeeming features
- Not like their current situation
People downplay risks that are:
- Pedestrian
- Common
- Anonymous
- More under their control, or taken willingly
- Not discussed
- Natural
- Long-term or diffuse
- Evolving slowly over time
- Affecting others
- Familiar
- Well understood
- Directed towards themselves
- Morally desirable
- Associated with some ancillary benefit
- Like their current situation
To read his draft click on this link.